Video production work can be very involved, and it's a good idea to approach the job in an orderly manner. Let's take a look at four things you can do to streamline the process of working with a video production company.
Get Licenses, Releases, and Documentation in Order
Any time you're using video, even if it is legally yours, it's a good idea to have evidence of rights available in case there are questions. This is especially the case when using clips from other people's content. Don't assume a fair use argument will be sufficient. Take the time to seek written permission from all rights holders. If there are any folks in the videos you're working with, get releases to use their images, too.
It's also a professional courtesy in the industry to verify permission to use certain types of personal videos. For example, many video production firms will check with wedding videographers to make sure the customers have paid for the rights to reuse videos they shot.
All of this goes double if you're planning to use the final product for public purposes. No one wants to have a conversation about what should or shouldn't have been used.
Assemble as Much Content Up Front as Possible
Few things are as frustrating to video production professionals as having to put a project on hold because they're waiting for something. Try to get as much of the material for your job together at the beginning as possible. If there will be delays in obtaining items, make it clear at the beginning that there will be a wait. This will allow the pros doing your work to shelve the project and work on other stuff while you get the remaining items together.
If you have a specific idea of what you want to see done, show those examples to the team at the video production company. They will greatly appreciate having something to work with rather than hoping you'll know what you like when you see it. If you're not sure what you're looking for, go on YouTube and hunt for videos that are similar to what you're shooting for. When there's nothing quite like it, don't be afraid to at least try to sketch things out.
Trust the Pros
A video production professional has training and experience. If they feel a particular solution is worth considering, rely on their expertise. Reach out to a video production company such as Creative Soul Video for more information.